NPR will be one of the dominant forces in media in ten years because their membership-based funding model is finely tuned to the habits of millennial news consumers. That's the prophecy of Craig Newmark, founder of Craigslist and a new media philosopher.I'm willing to bet this will not come true, for the following reasons:
"Only very recently have I been thinking about the successful news organizations, he said, responding to a question from James Fallows at the Washington Ideas Forum. "I have a feeling that membership models and philanthrophy models will be stronger than advertising-supported models, people will be willing to pay for news they can trust."
And trust, he said, "is the new black."
- Craigslist is free, which is why it is so popular, and it is not a model for a for-pay NPR.
- NPR, like PBS, is irreversibly liberal in an increasingly conservative country.
- NPR is not "for pay," it lives off public funding and donations.
- NPR is not trusted. See Point 2.
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